Marketing

Set Your Pharmacy Apart From The Competition

With our years of pharmacy-to-consumer marketing experience, PBA Health’s Marketing Department can help you strengthen your brand identity and reach more consumers through advertising, direct mail, website promotion and other professional marketing services.

Promote Your Pharmacy In Print

Print advertising comes in many formats—some or all of which may be appropriate for your market—including:

Pharmacy brochures

  • Showcase your pharmacy’s services
  • Messages tailored to patients

What do customers want to know about your products and services? PBA Health takes the time to learn the answer to that question, then develops an attention-getting brochure that concisely sells your pharmacy with words and images your intended audience will respond to.

Designed to be read at the customer’s leisure, your brochure can contain important information such as hours of operation, contact numbers and a website address that your customer will refer back to later, thereby reinforcing your brand and message.

Physician marketing

  • Identify prescribing physicians in your market
  • Highlight complementary products and services

How do you reach the hundreds of medical and dental practitioners in your area? Through mailings that alert them to your presence and showcase your offerings. From durable medical equipment to medication therapy management, get the word out about how your products and services can complement their patients’ needs.

Direct mail campaigns

  • Target current and prospective consumers
  • Deliver the message right to their doorstep

Each mailing we coordinate is aimed at piquing the interest of your audience and encouraging them to learn more or try out a new product or service. We test your message with key segments of your audience then customize your mailing’s format, design, mail date and postal class to fit your unique needs.

Publication advertising

  • Advertising campaigns for newspapers, magazines

We identify which publications are reaching your target audience then, through creative graphics and compelling words, produce quality ads that elicit the intended response from your prospective customers.

Whether we recommend stand-alone print advertising or a combination of print and online or broadcast messaging, you can feel confident that PBA Health understands the inherent challenges of reaching your target market. Call us at 800-333-8097 or email us today to discover how print advertising might play a role in your marketing mix.