Marketing

Set Your Pharmacy Apart From The Competition

With our years of pharmacy-to-consumer marketing experience, PBA Health’s Marketing Department can help you strengthen your brand identity and reach more consumers through advertising, direct mail, website promotion and other professional marketing services.

Identify and Reach Your Best Pharmacy Customers

In today’s competitive environment, market research is an essential tool for independent pharmacies striving to compete with big box and mail order pharmacies. Armed with accurate, detailed demographic information, you can reach potential customers with well-targeted messages about the products they’re likely to want and need.

The first step in helping you understand your pharmacy market research in full detail is to collect and analyze information about the customers you want to reach. Through primary and secondary research we explore the factors that are key to your target market and identify:

  • Various factors that influence consumers’ buying decisions
  • Level of demand for your pharmacy’s products and service
  • Opportunities for growth in your business sector

Discover what differs you from the competition

Once we’ve pinpointed the specific areas on which to focus your marketing efforts, we:

  • Provide detailed database analyses and targeted mailing lists to ensure your marketing efforts are directed to your most likely customers
  • Work with you to craft a unique message to be delivered via the right medium
  • Ensure you receive the maximum return on your marketing dollars

As part of our market analysis, we also identify your store’s market share of the area’s total pharmacy market. Doing so allows us to compare your market share to that of your competitors and creates a foundation on which we can brainstorm ideas for increasing your piece of the revenue pie.

In addition to discovering your competition and potential customers, we can provide the locations of every doctor’s office, dental practice and healthcare clinic in your area and develop a strategy for targeting area physicians by:

  • Identifying prescribing physician data
  • Compiling detailed marketing information for physicians in your area
  • Designing targeted physician marketing campaigns

Give your pharmacy the competitive advantage

Don’t let market saturation or unexplored opportunities prevent you from enjoying potential profitability. Call us at 800-333-8097 or email us today to learn how you can explore new facets of your market and increase your market share with the insights provided by PBA Health’s pharmacy market research and analysis.