Marketing

Set Your Pharmacy Apart From The Competition

With our years of pharmacy-to-consumer marketing experience, PBA Health’s Marketing Department can help you strengthen your brand identity and reach more consumers through advertising, direct mail, website promotion and other professional marketing services.

Create a Compelling Online Presence

Where do potential new customers go first to find your products and services? Chances are they look in the same place your existing customers go for convenience and time savings—your website. Whether you’re trying to attract new customers or upsell to current ones, a professionally designed website is a must-have element of today’s marketing mix.

How can PBA Health help your pharmacy establish or update its website?

PBA Health has helped many of our member pharmacies coordinate their information and optimize it for online audiences. We can assist you with:

  • Organizing content—both existing print materials and new content written specifically with your website in mind
  • Deciding what services and products to promote online
  • Ensuring your online presence reinforces your brand and is consistent with your off-line materials

What elements can your website contain?

Prescription refills ... immunization listings ... wellness screenings ... medication therapy management ... durable medical equipment ... specialty items .... Whatever your pharmacy sells, you can promote online.

You can also include hours of operation, location listings, your history, and other pharmacy facts that can help customers get to know you better—at any time of day or night that’s convenient for them.

How do I get started?

Call us at 800-333-8097 or email us today to learn how PBA Health can build or enhance a website that complements your off-line marketing efforts.