October 22, 2013
You can do so much more with your loyalty rewards program than just the earn-points-get-reward system. Drive traffic to your pharmacy and increase sales with these nine ideas for promotions and special events for loyalty members.
1. Birthday reward
Give patients an extra reward during their birthday month. “Everybody loves to get something on their birthday,” said Theresa Neal, sales/new business development for RepeatRewards, a loyalty program services provider. “With loyalty programs, the birthday reward is usually number one with redemption. It’s a great way to show your appreciation.”
2. Senior citizens day
Drive more foot traffic to your store by offering seniors double points if they make a purchase on a certain day.
3. Welcome reward
Send patients a special discount when they sign up for your program, such as $5 off a $25 purchase.
4. New movers offer
Target market to new people moving into your area. “When you do an offer to new movers, make it a rich offer,” Neal said. “Get them in, get them on the program and now you’ve got a customer for life.” Many loyalty program services can help you create direct mail pieces and target them to certain segments of customers, such as new movers.
5. Holiday promotions
Organize special promotions on holidays throughout the year. For example, offer members double points for their purchases on Black Friday.
6. Member appreciation event
Hold a member appreciation day where loyalty members receive a special discount or free item. “Give that member a reason to come in on that day. It makes them feel special, like they’re part of a club,” Neal said. It’s also a great way to get other people to join the program.
7. Front-end promotions
During a slow month, offer a promotion on certain items that you want to move in your front end, like 10 percent off a line of vitamins. Stipulate that only members of your loyalty program can receive the discount.
8. Lost customer
Every so often, take a look at your database and determine if you have customers who haven’t come in to your pharmacy in a certain amount of time. Send them a special promotion or offer to get them to come back.
9. Facebook fans
Give your fans on Facebook a special offer if they come in and sign up for your loyalty rewards program. Make sure to let them know that they need to mention that they’re a Facebook fan to receive the offer.