March 2, 2016
Did you know that you have the power to control the information about your pharmacy available through a Google search? A unique, simple-to-use, free tool called Google My Business allows you to continuously update your business’s Google profile in Search, Maps and Google+.
Updating your pharmacy’s Google listing ensures that your business shows up across Google, and that current and potential patients have the right information to find and contact your pharmacy.
Here’s what you need to know about Google My Business.
Google My Business allows your pharmacy to manage how you show up across Google, including Google Search, Maps and Google+. The information you provide makes it easier and faster for patients to find the information they want and need about your pharmacy.
It’s important to include basic, helpful information on your Google profile. Imagine what your a current or potential patient would want to know when they’re searching for a pharmacy. Be sure to include your pharmacy’s name, phone number, address, website and hours of operation.
Google My Business also allows for you to post images. Maintain brand consistency by including pictures of your pharmacy or your logo on your Google listing. Not only will images catch potential patients’ attention, it will also give your pharmacy more legitimacy.
It’s likely that before patients even step into your pharmacy they have already researched your store online. Consumers search for the best option available to them. What pharmacy is closest to them? Which pharmacy provides the best services for their particular needs?
In a Google search, would your pharmacy stand out to a potential new patient? Why say no to a tool that offers you the chance to reach out to your patients for free?
Google My Business allows you to directly control the information users see when they search for your pharmacy on Google, making it easier for patients to find information about your business.
Maintaining an accurate, up-to-date Google listing will help you get new patients into your pharmacy and grow your pharmacy’s reputation as trusted, reputable business. Here are even more ways to use Google My Business.
Show up on the web
Your next prescription transfer could be a click away. Make it easy for new patients to find information about your business, including your physical location, website and contact information, by keeping your Google listing up-to-date.
Make sure your pharmacy appears on Google Maps by verifying your business. This will enable patients to find directions to your pharmacy on their smartphones, tablets and laptops.
Stand out on Google+
Google+ is Google’s social network. The service allows your pharmacy to create a profile that can connect you with current and potential patients. The concept is similar to your page on Facebook.
The more networks where your pharmacy appears online, the greater chance you have for people to recognize your pharmacy, so it’s a good idea to update your information on Google+.
The free tool also allows you to stay on top of reviews left on Google. With Google My Business, you can read patient reviews and respond to them.
Get insights on your patients
Google My Business also allows you to track the success of your business’s profile with analytics, including views, clicks and how consumers use driving directions to find your business.
Manage multiple locations
Do you own multiple pharmacy locations? Google My Business includes features that allow you to manage multiple Google listings from one place with a simple bulk location management tool.
Now that you know how the importance of a Google listing, learn the secrets to a successful pharmacy website.