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How to Make Your Pharmacy Storefront More Attractive

How to Make Your Pharmacy Storefront More Attractive by Elements magazine | pbahealth.com


September 11, 2017


When it comes to securing new patients, you want to make a good first impression.

An attractive pharmacy storefront will entice new patients to enter.

New and existing patients may want to use your pharmacy. But they may reconsider if they see a messy, neglected storefront.

And when you enhance the appearance of your pharmacy storefront, you also make your business more attractive.


 

Here Are the Best Ways to Improve Your Pharmacy Storefront

Use these tips to make your pharmacy storefront welcoming to patients.

Start with signage

People see your pharmacy’s signs before anything else. Signage can attract patients to your pharmacy, or deter them.

So, it’s important that your signs reflect your pharmacy business.

Unattractive, damaged or neglected signage can give potential patients the wrong impression. Before they even step foot in your pharmacy. Even worse, if patients can’t see your signage, they won’t know you exist.

Tips to improve your signage:

 

Work on your windows

Your windows provide patients with their first glimpse into your pharmacy.

And dirty windows or cluttered window fronts can make even the cleanest front ends seem untidy.

Tips to improve your windows:

 

Provide ample lighting

Don’t keep patients in the dark. Make sure your store is well lit.

When it’s dark outside, patients should be able to easily—and safely—navigate the parking lot and reach your pharmacy’s door.

Also, consider lighting in the day time. A dark storefront will make patients think you’re closed, even if your lights inside are on.

Tips to improve your lighting:

 

Finish with the facade

Take a look at your pharmacy storefront from a big-picture perspective.

What do you see that you could improve?

Any minor issues that you haven’t fixed can send the wrong message to potential patients. So can a lack of cleanliness. Or, an overwhelming storefront display.

Tips to improve your overall storefront:

 

Make your pharmacy a place patients want to visit with a few simple upgrades to your storefront.


 

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