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Mark Your Calendar: A Promotions Checklist for Pharmacies

Mark Your Calendar: A Promotions Checklist for Pharmacies by Elements magazine |

June 27, 2016

It’s easy to get sidetracked throughout the year and forget community events you should have participated in, seasonal promotions you needed to run or national holidays you wanted to promote.

Get organized by creating a pharmacy promotions calendar to keep track of every significant date, so important events don’t slip through the cracks.

This calendar should detail when you run promotions, it should indicate important conferences you want to attend and national health observances you want to participate in. Create a pharmacy promotions calendar today, and start plotting your year out week-by-week.

Here’s a checklist you can use to make sure your calendar includes all of the important dates you want to remember. This list is not exhaustive, but it can help you start creating your own calendar.


Health holidays and observances

Keep track of national health observances you want to promote in your pharmacy. These are special days, weeks or months aimed at raising awareness about designated health conditions. You can check out to get ideas about national health observances you might want to celebrate in your pharmacy.

Here are a few health holidays to get you started:



Small business holidays

Don’t miss out on celebrating holidays dedicated specifically to small businesses. These celebrations can bring in new business. Be sure to participate in any community events related to these holidays. And, consider partnering with other local businesses to hold events, promotions, and giveaways.

Small business holidays you can celebrate include:



National holidays

Celebrate national holidays at your pharmacy by offering relevant discounts, such as 10 percent off sunscreen products before Independence Day, or buy-one-get-one half off on travel size products around Memorial Day. Celebrating these holidays can bring people into your pharmacy and connect your pharmacy to national celebrations.

Some national holidays you can celebrate include:



Area events

Be sure to add relevant community gatherings to your calendar, such as a local summer festival you sponsor or an annual 5k race you volunteer at. Scheduling the dates of local health fairs in advance will give you plenty of time to plan.

Some examples of area events include:



Annual promotions

Schedule your annual promotions and events, and reminders for anything you need to do to plan those promotions, on your calendar.

Be sure to also mark relevant planning dates, such as when you need to sign up for the annual conferences you plan to attend, so you don’t miss any important registration deadlines.

Some important annual dates to mark might include:



Important personal dates

Don’t forget to add dates that are important to you personally, such as the anniversary of your pharmacy’s opening, to your promotions calendar.

Some of these dates might include:


Use these tips to start planning your next pharmacy event.



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