December 11, 2015
Is your independent pharmacy active on social media?
Eighty-one percent of independent pharmacies use Facebook and 28 percent have a Twitter account, according to the 2015 NCPA Digest produced by the National Community Pharmacists Association.
When independent community pharmacies post about the benefits of getting a flu shot on their Facebook page, or share information about a free blood pressure checking event on their Twitter account, they engage with patients with just a few clicks.
If you’re one of the pharmacies not engaging on social media, now’s the time. Take the plunge and start participating on Facebook and Twitter. Here are some tips to help you make the most of it.
Maintaining your pharmacy’s social media accounts can be overwhelming, and you likely ignore them when you have prescriptions to fill, patients to counsel, and a business to run. Even if you want to post regularly, coming up with daily content ideas is a challenge. Here are 15 ideas to make sure you never run out of content to post. read more
Social media is a great way to market your pharmacy, engage with your patients and connect with others in your profession. But it’s also necessary to be aware of the potential reactions to what you do online. With these guidelines, you can be confident that your social media posts are appropriate, inviting and effective. read more
For independent community pharmacies, finding balance between social media interaction and HIPAA compliance can be tricky. But with a little knowledge and forethought, you can share your valuable health expertise without incurring potentially disastrous violations. Here are five practical tips for HIPAA-compliant social media behavior. read more
Social media provides a viable opportunity for marketing, education and discussion with patients and the public. Sure, there are hazards to avoid when maintaining a professional social media account, but with a little education and caution, any pharmacy can use social media to its advantage. Here are some common social media blunders, plus ways to fix them. read more
Get the most out of your pharmacy’s social media with these tips.