Mom wants you to be happy and you want to be profitable. Accomplish both this Mother’s Day on Sunday, May 12. With more than 84% of Americans celebrating this holiday by spending an estimated $35.7 billion, profit is there to be gained!
But how? Especially when you have approximately 35.7 billion other priorities? We’ve got some easy ideas to help you get the most out of Mother’s Day, which is the third-largest retail holiday in the country. Remember to repeat these ideas in a month. After all, Father’s Day is celebrated by 75% of Americans, spending an estimated $22.9 billion.
Here’s how to get a generous slice of the celebration of parents pie.
Mothers and others
Motherhood isn’t a one-size-fits-all definition. There are so many kinds of moms—adopted moms, step-moms, pet moms, work moms, as well as grandmothers, godmothers and aunts. It’s a “more the merrier” type of holiday. Be sure to stock many different greetings and gifts, including a good amount of blank cards and notes.
Fresh ideas
Be prepared with ideas for patients who are looking for something different and meaningful. You might even create and post a list of fun ideas to recognize mom inside your pharmacy. Be sure to include ideas that are not necessarily “gifts,” such as special experiences, time together, one-of-a-kind outings or acts of service, like cleaning the house! Let your imagination go. Your patients will appreciate your creativity.
Partnerships pay
It’s the perfect opportunity to join with other local businesses. Think about approaching a coffee shop, florist, bakery or boutique. Offer to host a pop-up shop or tent with last-minute gifts. And don’t forget restaurants and chefs! Charcuterie boards, Bundt cakes and made-to-order delicacies are always popular with everyone.
Get social
It’s easy, fast—and cheap!—to create posts on social media. Wish all mothers well, of course. But go beyond the expected. Post pictures of the moms on your team. Spotlight your own store’s Mother’s Day discounts and events, as well as those in your community. Invite your patients to send in pics of their Mother’s Day celebrations, then share these images.
And don’t forget to post a “Mother’s Day Reminder” a few days before the holiday. Feature all of your last-minute cards and gifts.
Then get ready to do it all again to celebrate the special men in our lives. Father’s Day is Sunday, June 16!
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PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy-side of their business. Founded and run by pharmacists, PBA Health serves independent pharmacies with group purchasing services, wholesaler contract negotiations, proprietary purchasing tools, and more.
An HDA member, PBA Health operates its own NABP-accredited warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products — offering the lowest prices in the secondary market.
