Doing Well By Doing Good

Tom DePietro, Pharm D, actually put his walls to work when he agreed to an off-the-wall sponsorship request. Working with the Mosaic Project, a non-profit organization, DePietro’s Pharmacy is now…

Tackling PBM Audits

“Pharmacy Benefit Manager (PBM) audits are fun!” said no one ever. Unfortunately, PBM audits are a fact of life for independent community pharmacists. They cost you money and require a…

Why Patient Testimonials Matter

The best kind of marketing is word of mouth. Your patients’ testimonials matter. Not just to you, but to your community who hear or read them. They showcase the capabilities…

Practicing Empathy in Your Pharmacy

You have direct patient care every day. You’re able to bring comfort to your patients in times of need through empathic care. Feeling empathy towards others allows you to connect…

Why You Should Adopt Digital Couponing

Who doesn’t like a good coupon? Clearly, we all love to save money when we’re shopping. A coupon is a customer’s ticket to savings, and it’s how pharmacists like you…

Hearing Aids vs. PSAPs

October 2022 was a big turning point for the hearing industry. Pharmacies and other retailers were allowed to sell over-the-counter (OTC) hearing aids after having been restricted for decades. What’s…

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