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social media pharmacy

8 Deadly Social Media Mistakes You’re Probably Making

Although social media marketing has numerous advantages, it came come with some pitfalls that can harm your image and turn away patients. Are you making any of these eight all-to-common mistakes?  read more

social media pharmacy

9 Non-Traditional Ways to Market Your Pharmacy 
9 Non-Traditional Ways to Market Your Pharmacy 

Are You Using This Advanced Marketing Method?

Just like a pharmacist has to use the right formula with the right combination of ingredients to mix a compounded drug for a specific patient, so too does your business need the right mix of marketing elements to succeed.  read more


radio advertising pharmacy

Pros and Cons of Radio Advertising for Pharmacies

In an age of Spotify and Pandora, terrestrial radio may seem old-fashioned. But it still has the potential to be a powerful marketing vehicle for your pharmacy.   read more

radio advertising pharmacy

How to Perform a SWOT Analysis for Your Pharmacy 
How to Perform a SWOT Analysis for Your Pharmacy 

How to Perform a SWOT Analysis for Your Pharmacy 

Learn how to take a critical look at your business using a SWOT analysis.  read more


text message marketing

How to Use Text Messaging to Increase Sales and Loyalty

Imagine you could craft a marketing message and be sure that nearly every person you sent it to  read more

text message marketing

Surprising Tips for an Effective Pharmacy Brand
Surprising Tips for an Effective Pharmacy Brand

8 Surprising Tips for an Effective Pharmacy Brand

Your pharmacy’s name and logo are only a small part of your branding. Incorporate all these elements to create a complete brand for your business.  read more


12 New Marketing Trends Pharmacies Need to Know 

Discover 2021’s hottest marketing trends so your pharmacy can leave a lasting impression.   read more


7 Reasons Your Pharmacy Needs a Twitter Account 
7 Reasons Your Pharmacy Needs a Twitter Account 

7 Reasons Your Pharmacy Needs a Twitter Account 

Twitter is an untapped market — only 18 percent of pharmacies have a Twitter account. Pharmacies are missing out on a free marketing opportunity and an important patient demographic.  read more


7 Pharmacy Social Media Strategies Guaranteed to Bring Patients Through Your Doors

7 Pharmacy Social Media Ideas Guaranteed to Bring Patients to Your Store

Your independent community pharmacy’s social media informs and educates patients, shares meaningful health advice and tips, and is  read more

7 Pharmacy Social Media Strategies Guaranteed to Bring Patients Through Your Doors

10 Pharmacy Marketing Resolutions for the New Year
10 Pharmacy Marketing Resolutions for the New Year

10 Pharmacy Marketing Resolutions for the New Year

Although you may not think marketing is as important as filling prescriptions quickly or mastering customer service, no  read more


9 Non-Traditional Ways to Market Your Pharmacy 

8 Non-Traditional Ways to Market Your Pharmacy 

Think outside the box with non-traditional marketing techniques to generate interest in your pharmacy.  read more

9 Non-Traditional Ways to Market Your Pharmacy 

Should Your Independent Pharmacy Use Instagram? 
Should Your Independent Pharmacy Use Instagram? 

Should Your Independent Pharmacy Use Instagram? 

The platform is also an effective way to grab the attention of new potential patients — 62 percent of users said they have become more interested in a business after visiting their Instagram page.  read more


The Ultimate Guide to Pharmacy Marketing

The Ultimate Guide to Pharmacy Marketing

Everything you need to know about marketing your pharmacy to earn more business.  read more

The Ultimate Guide to Pharmacy Marketing

10 Business Card Do's and Don’ts by Elements magazine | pbahealth.com
10 Business Card Do's and Don’ts by Elements magazine | pbahealth.com

The Dos and Don’ts of Pharmacy Business Cards

Create an informative and professional card to give to colleagues and potential patients.  read more


6 Traditional Marketing Ideas to Get New Pharmacy Patients

6 Traditional Marketing Ideas to Get New Pharmacy Patients

Non-digital advertising might be on the decline, but it remains essential for a rounded and successful marketing plan.  read more

6 Traditional Marketing Ideas to Get New Pharmacy Patients

Create a Solid Pharmacy Marketing Plan in 4 Steps by Elements magazine | pbahealth.com
Create a Solid Pharmacy Marketing Plan in 4 Steps by Elements magazine | pbahealth.com

Create a Solid Pharmacy Marketing Plan in 5 Steps

Here’s what you need to know to create a marketing plan, execute the plan, and monitor its success to ultimately boost your bottom line.  read more


How to Use Analog Marketing to Earn More Pharmacy Business Than You’ve Ever Had

In an era where people spend 11 hours per day consuming media, every business is vying for a  read more


10 In-Store Pharmacy Marketing Ideas to Increase Sales
10 In-Store Pharmacy Marketing Ideas to Increase Sales

10 In-Store Pharmacy Marketing Ideas to Increase Sales

Encourage patients to increase their basket size with these creative in-store marketing techniques.  read more


How to Use Facebook Page and Audience Insights to Refine Your Marketing Strategy

How to Use Facebook Page and Audience Insights to Refine Your Marketing Strategy

Learn more about your Facebook audience to make them into more loyal patients.  read more

How to Use Facebook Page and Audience Insights to Refine Your Marketing Strategy

Market Segmentation Sounds Boring. But Here’s How You Can Use It to Improve Pharmacy Marketing by Elements magazine | pbahealth.com
Market Segmentation Sounds Boring. But Here’s How You Can Use It to Improve Pharmacy Marketing by Elements magazine | pbahealth.com

Is Your Pharmacy Neglecting This Successful Marketing Strategy?

Imagine you’re shopping for a pair of shoes. There’s a bargain bin piled high with every type and  read more


7 Ways to Use Twitter to Attract Patients and Increase Traffic

7 Ways to Use Twitter to Attract Patients and Increase Traffic

An active Twitter presence creates brand loyalty that leads to better business for your pharmacy.    read more

7 Ways to Use Twitter to Attract Patients and Increase Traffic

How to Win Patients Over From Mail Order Pharmacies
How to Win Patients Over From Mail Order Pharmacies

How to Win Patients Over From Mail Order Pharmacies

Use the strengths of your brick-and-mortar location to retain an edge over mail order pharmacies.   read more


Kids Children Retail Pharmacy

How to Tailor Your Pharmacy to Kids

Parents may hold onto the credit card, but today’s kids have a lot of purchasing power.   read more

Kids Children Retail Pharmacy

How to Get Five Stars From Review Websites by Elements magazine | pbahealth.com
How to Get Five Stars From Review Websites by Elements magazine | pbahealth.com

How to Get Five Stars From Review Websites

Online reviews on websites like Google, Facebook, and Yelp have completely changed how people discover and choose where they shop, especially for small businesses like independent pharmacies.  read more


Marketing Your Pharmacy: Why Direct Mail Works by Elements magazine | pbahealth.com

6 Reasons Direct Mail Marketing Works (and How to Use It to Gain More Pharmacy Business)

Direct mail may seem old-fashioned, but it could be the most effective form of advertising for your pharmacy.  read more

Marketing Your Pharmacy: Why Direct Mail Works by Elements magazine | pbahealth.com

5 Ways to Welcome New Patients to Your Pharmacy by Elements magazine | pbahealth.com
5 Ways to Welcome New Patients to Your Pharmacy by Elements magazine | pbahealth.com

7 Ways to Welcome New Patients to Your Pharmacy

Small gestures of appreciation have big effects on patients. Try these seven ways to make new patients feel at home at your pharmacy.  read more


7 Ways to Create Irresistible Front-End Offers by Elements magazine | pbahealth.com

12 Ways to Create Irresistible Front-End Deals at Your Pharmacy

Inside: Draw new patients to your pharmacy and keep current patients coming back with these irresistible front-end deals.   read more

7 Ways to Create Irresistible Front-End Offers by Elements magazine | pbahealth.com

9 Ways to Get More Patient Email Addresses

Your email marketing is only as good as your email list. Use these ten tips to collect more patient email addresses and increase your reach.  read more


11 Effective Ways to Market Your Pharmacy With Bag Inserts

Leaving existing patients out of your marketing plans is like leaving money on the table. Here’s how a simple bag insert can help nurture your ongoing relationships.  read more


How to Promote Supplements at Your Independent Pharmacy by Elements magazine | pbahealth.com
How to Promote Supplements at Your Independent Pharmacy by Elements magazine | pbahealth.com

How to Promote Supplements at Your Independent Pharmacy

Capitalize on one of the fastest-growing retail categories. Discover the most effective ways to promote supplements at your independent pharmacy.  read more

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