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Market Segmentation Sounds Boring. But Here’s How You Can Use It to Improve Pharmacy Marketing by Elements magazine | pbahealth.com

Is Your Pharmacy Neglecting This Successful Marketing Strategy?

Imagine you’re shopping for a pair of shoes. There’s a bargain bin piled high with every type and  read more

Market Segmentation Sounds Boring. But Here’s How You Can Use It to Improve Pharmacy Marketing by Elements magazine | pbahealth.com

7 Ways to Use Twitter to Attract Patients and Increase Traffic
7 Ways to Use Twitter to Attract Patients and Increase Traffic

7 Ways to Use Twitter to Attract Patients and Increase Traffic

An active Twitter presence creates brand loyalty that leads to better business for your pharmacy.    read more


How to Win Patients Over From Mail Order Pharmacies

How to Win Patients Over From Mail Order Pharmacies

Use the strengths of your brick-and-mortar location to retain an edge over mail order pharmacies.   read more

How to Win Patients Over From Mail Order Pharmacies

Kids Children Retail Pharmacy
Kids Children Retail Pharmacy

These Patients Are Your Pharmacy’s Most Overlooked Influencers 

Parents may hold onto the credit card, but today’s kids have a lot of purchasing power.   read more


How to Get Five Stars From Review Websites by Elements magazine | pbahealth.com

How to Get Five Stars From Review Websites

Online reviews on websites like Google, Facebook, and Yelp have completely changed how people discover and choose where they shop, especially for small businesses like independent pharmacies.  read more

How to Get Five Stars From Review Websites by Elements magazine | pbahealth.com

Marketing Your Pharmacy: Why Direct Mail Works by Elements magazine | pbahealth.com
Marketing Your Pharmacy: Why Direct Mail Works by Elements magazine | pbahealth.com

6 Reasons Direct Mail Marketing Works (and How to Use It to Gain More Pharmacy Business)

Direct mail may seem old-fashioned, but it could be the most effective form of advertising for your pharmacy.  read more


5 Ways to Welcome New Patients to Your Pharmacy by Elements magazine | pbahealth.com

7 Ways to Welcome New Patients to Your Pharmacy

Small gestures of appreciation have big effects on patients. Try these seven ways to make new patients feel at home at your pharmacy.  read more

5 Ways to Welcome New Patients to Your Pharmacy by Elements magazine | pbahealth.com

7 Ways to Create Irresistible Front-End Offers by Elements magazine | pbahealth.com
7 Ways to Create Irresistible Front-End Offers by Elements magazine | pbahealth.com

12 Ways to Create Irresistible Front-End Deals at Your Pharmacy

Inside: Draw new patients to your pharmacy and keep current patients coming back with these irresistible front-end deals.   read more


9 Ways to Get More Patient Email Addresses

Your email marketing is only as good as your email list. Use these ten tips to collect more patient email addresses and increase your reach.  read more


11 Effective Ways to Market Your Pharmacy With Bag Inserts

Leaving existing patients out of your marketing plans is like leaving money on the table. Here’s how a simple bag insert can help nurture your ongoing relationships.  read more


How to Promote Supplements at Your Independent Pharmacy by Elements magazine | pbahealth.com

How to Promote Supplements at Your Independent Pharmacy

Capitalize on one of the fastest-growing retail categories. Discover the most effective ways to promote supplements at your independent pharmacy.  read more

How to Promote Supplements at Your Independent Pharmacy by Elements magazine | pbahealth.com

How to Create a Pharmacy Promotions Calendar (Free Download!) by Elements magazine | pbahealth.com
How to Create a Pharmacy Promotions Calendar (Free Download!) by Elements magazine | pbahealth.com

How to Create a Pharmacy Promotions Calendar (Free Download!)

Get your independent pharmacy’s marketing and promotions on track with a promotions calendar. Keeping a promotions calendar will help you stay organized and consistent.  read more


Are You Making These Pharmacy Marketing Mistakes? by Elements magazine | pbahealth.com

Are You Making These Pharmacy Marketing Mistakes?

Like all small businesses, most independent pharmacies are guilty of a few pharmacy marketing mistakes. Get your marketing back on track with expert advice from marketing pros.  read more

Are You Making These Pharmacy Marketing Mistakes? by Elements magazine | pbahealth.com

25 Irresistible Pharmacy Promotion Ideas to Get More Patients by Elements magazine | pbahealth.com
25 Irresistible Pharmacy Promotion Ideas to Get More Patients by Elements magazine | pbahealth.com

25 Irresistible Pharmacy Promotion Ideas to Get More Patients

If you don’t promote your independent community pharmacy, it won’t grow. Use these easy pharmacy promotion ideas sure to attract new patients to your pharmacy.  read more


How to Improve Pharmacy Marketing with a Marketing Checklist by Elements magazine | pbahealth.com

How to Improve Pharmacy Marketing with a Marketing Checklist

Just like patients need checkups, your pharmacy’s marketing requires regular reviews. Use this free marketing checklist to get your marketing in top shape.  read more

How to Improve Pharmacy Marketing with a Marketing Checklist by Elements magazine | pbahealth.com

How to Use the Shop Local Movement to Put Your Pharmacy in the Spotlight by Elements magazine | pbahealth.com
How to Use the Shop Local Movement to Put Your Pharmacy in the Spotlight by Elements magazine | pbahealth.com

How to Use the Shop Local Movement to Put Your Pharmacy in the Spotlight

Consumers today want personalized experiences and customized products that they can only get at local businesses. Find out how to capitalize on the shop local movement to grow your independent pharmacy.  read more


These Are the Most Overlooked Ways to Make Your Pharmacy Look More Professional by Elements magazine | pbahealth.com

These Are the Most Overlooked Ways to Make Your Pharmacy Look More Professional

Dramatically increase the perceived value of your pharmacy. Make your pharmacy look more professional by fixing the most overlooked areas that affect how patients see your business.  read more

These Are the Most Overlooked Ways to Make Your Pharmacy Look More Professional by Elements magazine | pbahealth.com

How to Reach Pharmacy Patients Who Don't Know They Need Your Pharmacy by Elements magazine | pbahealth.com
How to Reach Pharmacy Patients Who Don't Know They Need Your Pharmacy by Elements magazine | pbahealth.com

How to Reach Patients Who Don’t Know They Need Your Pharmacy

Your community is full of patients who don’t know they need your independent pharmacy. Yet. Reach these previously unreachable pharmacy patients with the right strategies.  read more


5 Secrets to Advertise Your Pharmacy Like a Pro by Elements magazine | pbahealth.com

5 Secrets to Advertise Your Pharmacy Like a Pro

Inside: You don’t have to be an advertising master to improve your independent pharmacy advertising. Discover the secrets  read more

5 Secrets to Advertise Your Pharmacy Like a Pro by Elements magazine | pbahealth.com

Here's What Your Pharmacy Should Spend on an Advertising Budget by Elements magazine | pbahealth.com
Here's What Your Pharmacy Should Spend on an Advertising Budget by Elements magazine | pbahealth.com

Here’s What Your Pharmacy Should Spend on an Advertising Budget

Inside: You know your pharmacy needs to advertise, but you don’t know how much to spend. Here’s what  read more


How to Promote Nutrition and Diet at Your Pharmacy by Elements magazine | pbahealth.com

How to Promote Nutrition and Diet at Your Pharmacy

Patients probably don’t think about consulting with their pharmacist about a new diet program. Or about the right  read more

How to Promote Nutrition and Diet at Your Pharmacy by Elements magazine | pbahealth.com

These Simple Mistakes Are Ruining Your Pharmacy Advertising by Elements magazine | pbahealth.com
These Simple Mistakes Are Ruining Your Pharmacy Advertising by Elements magazine | pbahealth.com

These Simple Mistakes Are Ruining Your Pharmacy Advertising

You know that friend who’s always telling jokes that no one ever laughs at? Sometimes, advertisements can be  read more


10 Pharmacy Advertising Ideas to Get New Patients Now by Elements magazine | pbahealth.com

10 Pharmacy Advertising Ideas to Get New Patients Now

Inside: Get new patients in your doors with these affordable and unexpected pharmacy advertising ideas for independent pharmacies. Reaching  read more

10 Pharmacy Advertising Ideas to Get New Patients Now by Elements magazine | pbahealth.com

Here’s Why Your Pharmacy Must Have a Unique Selling Proposition

Do you know what makes your pharmacy unique? Of course you do. It’s why your pharmacy differs from  read more


What an Expert Can Teach Your Pharmacy About Digital Marketing the Right Way by Elements magazine | pbahealth.com

What an Expert Can Teach Your Pharmacy About Digital Marketing the Right Way

Are you advertising where your patients spend most of their time? Adults spend 5.6 hours a day online,  read more

What an Expert Can Teach Your Pharmacy About Digital Marketing the Right Way by Elements magazine | pbahealth.com

The Ultimate Guide to Independent Pharmacy Branding by Elements magazine | pbahealth.com
The Ultimate Guide to Independent Pharmacy Branding by Elements magazine | pbahealth.com

The Ultimate Guide to Independent Pharmacy Branding

How do patients view your pharmacy? Do they think of you as innovative and tech-forward? Reliable and friendly?  read more


How to Tell Your Unique Pharmacy Story to Gain Patients’ Trust by Elements magazine | pbahealth.com

How to Tell Your Unique Pharmacy Story to Gain Patients’ Trust

Like any small business, your pharmacy has a story to tell. Are you sharing it? Customers want to connect with their local businesses on a personal level. When you tell your business’ unique story, your pharmacy becomes more to your patients than just a place to pick up their prescriptions.  read more

How to Tell Your Unique Pharmacy Story to Gain Patients’ Trust by Elements magazine | pbahealth.com

10 Easy Ways to Maximize Your Holiday Pharmacy Marketing by Elements magazine | pbahealth.com
10 Easy Ways to Maximize Your Holiday Pharmacy Marketing by Elements magazine | pbahealth.com

10 Easy Ways to Maximize Your Holiday Pharmacy Marketing

Marketing and branding are about connecting with patients. And the best way to connect with your patients during  read more


7 Ways to Promote Your Pharmacy Staff as Health Experts by Elements magazine | pbahealth.com

7 Ways to Promote Your Pharmacy Staff as Health Experts

Do patients think of your pharmacy as a place to fill their prescriptions? Or, do they think of  read more

7 Ways to Promote Your Pharmacy Staff as Health Experts by Elements magazine | pbahealth.com

25 Free Resources to Help Your Pharmacy Promote Flu Prevention by Elements magazine | pbahealth.com
25 Free Resources to Help Your Pharmacy Promote Flu Prevention by Elements magazine | pbahealth.com

25 Free Resources to Help Your Pharmacy Promote Flu Prevention

One in five of your patients gets the flu every year. They know when flu season happens, and  read more

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