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7 Reasons Your Pharmacy Needs a Twitter Account 

7 Reasons Your Pharmacy Needs a Twitter Account 

Twitter is an untapped market — only 18 percent of pharmacies have a Twitter account. Pharmacies are missing out on a free marketing opportunity and an important patient demographic.  read more

7 Reasons Your Pharmacy Needs a Twitter Account 

7 Pharmacy Social Media Strategies Guaranteed to Bring Patients Through Your Doors
7 Pharmacy Social Media Strategies Guaranteed to Bring Patients Through Your Doors

7 Pharmacy Social Media Ideas Guaranteed to Bring Patients to Your Store

Your independent community pharmacy’s social media informs and educates patients, shares meaningful health advice and tips, and is  read more


10 Pharmacy Marketing Resolutions for the New Year

10 Pharmacy Marketing Resolutions for the New Year

Although you may not think marketing is as important as filling prescriptions quickly or mastering customer service, no  read more

10 Pharmacy Marketing Resolutions for the New Year

9 Non-Traditional Ways to Market Your Pharmacy 
9 Non-Traditional Ways to Market Your Pharmacy 

8 Non-Traditional Ways to Market Your Pharmacy 

Think outside the box with non-traditional marketing techniques to generate interest in your pharmacy.  read more


Should Your Independent Pharmacy Use Instagram? 

Should Your Independent Pharmacy Use Instagram? 

The platform is also an effective way to grab the attention of new potential patients — 62 percent of users said they have become more interested in a business after visiting their Instagram page.  read more

Should Your Independent Pharmacy Use Instagram? 

The Ultimate Guide to Pharmacy Marketing
The Ultimate Guide to Pharmacy Marketing

The Ultimate Guide to Pharmacy Marketing

Everything you need to know about marketing your pharmacy to earn more business.  read more


10 Business Card Do's and Don’ts by Elements magazine | pbahealth.com

The Dos and Don’ts of Pharmacy Business Cards

Create an informative and professional card to give to colleagues and potential patients.  read more

10 Business Card Do's and Don’ts by Elements magazine | pbahealth.com

6 Traditional Marketing Ideas to Get New Pharmacy Patients
6 Traditional Marketing Ideas to Get New Pharmacy Patients

6 Traditional Marketing Ideas to Get New Pharmacy Patients

Non-digital advertising might be on the decline, but it remains essential for a rounded and successful marketing plan.  read more


Create a Solid Pharmacy Marketing Plan in 4 Steps by Elements magazine | pbahealth.com

Create a Solid Pharmacy Marketing Plan in 5 Steps

Here’s what you need to know to create a marketing plan, execute the plan, and monitor its success to ultimately boost your bottom line.  read more

Create a Solid Pharmacy Marketing Plan in 4 Steps by Elements magazine | pbahealth.com

How to Use Analog Marketing to Earn More Pharmacy Business Than You’ve Ever Had

In an era where people spend 11 hours per day consuming media, every business is vying for a  read more


10 In-Store Pharmacy Marketing Ideas to Increase Sales

10 In-Store Pharmacy Marketing Ideas to Increase Sales

Encourage patients to increase their basket size with these creative in-store marketing techniques.  read more

10 In-Store Pharmacy Marketing Ideas to Increase Sales

How to Use Facebook Page and Audience Insights to Refine Your Marketing Strategy
How to Use Facebook Page and Audience Insights to Refine Your Marketing Strategy

How to Use Facebook Page and Audience Insights to Refine Your Marketing Strategy

Learn more about your Facebook audience to make them into more loyal patients.  read more


Market Segmentation Sounds Boring. But Here’s How You Can Use It to Improve Pharmacy Marketing by Elements magazine | pbahealth.com

Is Your Pharmacy Neglecting This Successful Marketing Strategy?

Imagine you’re shopping for a pair of shoes. There’s a bargain bin piled high with every type and  read more

Market Segmentation Sounds Boring. But Here’s How You Can Use It to Improve Pharmacy Marketing by Elements magazine | pbahealth.com

7 Ways to Use Twitter to Attract Patients and Increase Traffic
7 Ways to Use Twitter to Attract Patients and Increase Traffic

7 Ways to Use Twitter to Attract Patients and Increase Traffic

An active Twitter presence creates brand loyalty that leads to better business for your pharmacy.    read more


How to Win Patients Over From Mail Order Pharmacies

How to Win Patients Over From Mail Order Pharmacies

Use the strengths of your brick-and-mortar location to retain an edge over mail order pharmacies.   read more

How to Win Patients Over From Mail Order Pharmacies

Kids Children Retail Pharmacy
Kids Children Retail Pharmacy

These Patients Are Your Pharmacy’s Most Overlooked Influencers 

Parents may hold onto the credit card, but today’s kids have a lot of purchasing power.   read more


How to Get Five Stars From Review Websites by Elements magazine | pbahealth.com

How to Get Five Stars From Review Websites

Online reviews on websites like Google, Facebook, and Yelp have completely changed how people discover and choose where they shop, especially for small businesses like independent pharmacies.  read more

How to Get Five Stars From Review Websites by Elements magazine | pbahealth.com

Marketing Your Pharmacy: Why Direct Mail Works by Elements magazine | pbahealth.com
Marketing Your Pharmacy: Why Direct Mail Works by Elements magazine | pbahealth.com

6 Reasons Direct Mail Marketing Works (and How to Use It to Gain More Pharmacy Business)

Direct mail may seem old-fashioned, but it could be the most effective form of advertising for your pharmacy.  read more


5 Ways to Welcome New Patients to Your Pharmacy by Elements magazine | pbahealth.com

7 Ways to Welcome New Patients to Your Pharmacy

Small gestures of appreciation have big effects on patients. Try these seven ways to make new patients feel at home at your pharmacy.  read more

5 Ways to Welcome New Patients to Your Pharmacy by Elements magazine | pbahealth.com

7 Ways to Create Irresistible Front-End Offers by Elements magazine | pbahealth.com
7 Ways to Create Irresistible Front-End Offers by Elements magazine | pbahealth.com

12 Ways to Create Irresistible Front-End Deals at Your Pharmacy

Inside: Draw new patients to your pharmacy and keep current patients coming back with these irresistible front-end deals.   read more


9 Ways to Get More Patient Email Addresses

Your email marketing is only as good as your email list. Use these ten tips to collect more patient email addresses and increase your reach.  read more


11 Effective Ways to Market Your Pharmacy With Bag Inserts

Leaving existing patients out of your marketing plans is like leaving money on the table. Here’s how a simple bag insert can help nurture your ongoing relationships.  read more


How to Promote Supplements at Your Independent Pharmacy by Elements magazine | pbahealth.com

How to Promote Supplements at Your Independent Pharmacy

Capitalize on one of the fastest-growing retail categories. Discover the most effective ways to promote supplements at your independent pharmacy.  read more

How to Promote Supplements at Your Independent Pharmacy by Elements magazine | pbahealth.com

How to Create a Pharmacy Promotions Calendar (Free Download!) by Elements magazine | pbahealth.com
How to Create a Pharmacy Promotions Calendar (Free Download!) by Elements magazine | pbahealth.com

How to Create a Pharmacy Promotions Calendar (Free Download!)

Get your independent pharmacy’s marketing and promotions on track with a promotions calendar. Keeping a promotions calendar will help you stay organized and consistent.  read more


Are You Making These Pharmacy Marketing Mistakes? by Elements magazine | pbahealth.com

Are You Making These Pharmacy Marketing Mistakes?

Like all small businesses, most independent pharmacies are guilty of a few pharmacy marketing mistakes. Get your marketing back on track with expert advice from marketing pros.  read more

Are You Making These Pharmacy Marketing Mistakes? by Elements magazine | pbahealth.com

25 Irresistible Pharmacy Promotion Ideas to Get More Patients by Elements magazine | pbahealth.com
25 Irresistible Pharmacy Promotion Ideas to Get More Patients by Elements magazine | pbahealth.com

25 Irresistible Pharmacy Promotion Ideas to Get More Patients

If you don’t promote your independent community pharmacy, it won’t grow. Use these easy pharmacy promotion ideas sure to attract new patients to your pharmacy.  read more


How to Improve Pharmacy Marketing with a Marketing Checklist by Elements magazine | pbahealth.com

How to Improve Pharmacy Marketing with a Marketing Checklist

Just like patients need checkups, your pharmacy’s marketing requires regular reviews. Use this free marketing checklist to get your marketing in top shape.  read more

How to Improve Pharmacy Marketing with a Marketing Checklist by Elements magazine | pbahealth.com

How to Use the Shop Local Movement to Put Your Pharmacy in the Spotlight by Elements magazine | pbahealth.com
How to Use the Shop Local Movement to Put Your Pharmacy in the Spotlight by Elements magazine | pbahealth.com

How to Use the Shop Local Movement to Put Your Pharmacy in the Spotlight

Consumers today want personalized experiences and customized products that they can only get at local businesses. Find out how to capitalize on the shop local movement to grow your independent pharmacy.  read more


These Are the Most Overlooked Ways to Make Your Pharmacy Look More Professional by Elements magazine | pbahealth.com

These Are the Most Overlooked Ways to Make Your Pharmacy Look More Professional

Dramatically increase the perceived value of your pharmacy. Make your pharmacy look more professional by fixing the most overlooked areas that affect how patients see your business.  read more

These Are the Most Overlooked Ways to Make Your Pharmacy Look More Professional by Elements magazine | pbahealth.com

How to Reach Pharmacy Patients Who Don't Know They Need Your Pharmacy by Elements magazine | pbahealth.com
How to Reach Pharmacy Patients Who Don't Know They Need Your Pharmacy by Elements magazine | pbahealth.com

How to Reach Patients Who Don’t Know They Need Your Pharmacy

Your community is full of patients who don’t know they need your independent pharmacy. Yet. Reach these previously unreachable pharmacy patients with the right strategies.  read more

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