Although social media marketing has numerous advantages, it came come with some pitfalls that can harm your image and turn away patients. Are you making any of these eight all-to-common mistakes? read more
Just like a pharmacist has to use the right formula with the right combination of ingredients to mix a compounded drug for a specific patient, so too does your business need the right mix of marketing elements to succeed. read more
In an age of Spotify and Pandora, terrestrial radio may seem old-fashioned. But it still has the potential to be a powerful marketing vehicle for your pharmacy. read more
Learn how to take a critical look at your business using a SWOT analysis. read more
Imagine you could craft a marketing message and be sure that nearly every person you sent it to read more
Your pharmacy’s name and logo are only a small part of your branding. Incorporate all these elements to create a complete brand for your business. read more
Discover 2021’s hottest marketing trends so your pharmacy can leave a lasting impression. read more
Twitter is an untapped market — only 18 percent of pharmacies have a Twitter account. Pharmacies are missing out on a free marketing opportunity and an important patient demographic. read more
Your independent community pharmacy’s social media informs and educates patients, shares meaningful health advice and tips, and is read more
Although you may not think marketing is as important as filling prescriptions quickly or mastering customer service, no read more
Think outside the box with non-traditional marketing techniques to generate interest in your pharmacy. read more
The platform is also an effective way to grab the attention of new potential patients — 62 percent of users said they have become more interested in a business after visiting their Instagram page. read more
Everything you need to know about marketing your pharmacy to earn more business. read more
Create an informative and professional card to give to colleagues and potential patients. read more
Non-digital advertising might be on the decline, but it remains essential for a rounded and successful marketing plan. read more
Here’s what you need to know to create a marketing plan, execute the plan, and monitor its success to ultimately boost your bottom line. read more
In an era where people spend 11 hours per day consuming media, every business is vying for a read more
Encourage patients to increase their basket size with these creative in-store marketing techniques. read more
Learn more about your Facebook audience to make them into more loyal patients. read more
Imagine you’re shopping for a pair of shoes. There’s a bargain bin piled high with every type and read more
An active Twitter presence creates brand loyalty that leads to better business for your pharmacy. read more
Use the strengths of your brick-and-mortar location to retain an edge over mail order pharmacies. read more
Parents may hold onto the credit card, but today’s kids have a lot of purchasing power. read more
Online reviews on websites like Google, Facebook, and Yelp have completely changed how people discover and choose where they shop, especially for small businesses like independent pharmacies. read more
Direct mail may seem old-fashioned, but it could be the most effective form of advertising for your pharmacy. read more
Small gestures of appreciation have big effects on patients. Try these seven ways to make new patients feel at home at your pharmacy. read more
Inside: Draw new patients to your pharmacy and keep current patients coming back with these irresistible front-end deals. read more
Your email marketing is only as good as your email list. Use these ten tips to collect more patient email addresses and increase your reach. read more
Leaving existing patients out of your marketing plans is like leaving money on the table. Here’s how a simple bag insert can help nurture your ongoing relationships. read more
Capitalize on one of the fastest-growing retail categories. Discover the most effective ways to promote supplements at your independent pharmacy. read more
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The business magazine for independent pharmacy
Elements magazine is published quarterly in March, June, September and December.
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