Online reviews on websites like Google, Facebook, and Yelp have completely changed how people discover and choose where they shop, especially for small businesses like independent pharmacies. read more
Direct mail may seem old-fashioned, but it could be the most effective form of advertising for your pharmacy. read more
Small gestures of appreciation have big effects on patients. Try these seven ways to make new patients feel at home at your pharmacy. read more
Inside: Draw new patients to your pharmacy and keep current patients coming back with these irresistible front-end deals. read more
Your email marketing is only as good as your email list. Use these ten tips to collect more patient email addresses and increase your reach. read more
Leaving existing patients out of your marketing plans is like leaving money on the table. Here’s how a simple bag insert can help nurture your ongoing relationships. read more
Capitalize on one of the fastest-growing retail categories. Discover the most effective ways to promote supplements at your independent pharmacy. read more
Get your independent pharmacy’s marketing and promotions on track with a promotions calendar. Keeping a promotions calendar will help you stay organized and consistent. read more
Like all small businesses, most independent pharmacies are guilty of a few pharmacy marketing mistakes. Get your marketing back on track with expert advice from marketing pros. read more
If you don’t promote your independent community pharmacy, it won’t grow. Use these easy pharmacy promotion ideas sure to attract new patients to your pharmacy. read more
Use market segmentation to find and promote to your best potential patients. You can drastically improve your independent pharmacy marketing by segmenting your market. read more
Just like patients need checkups, your pharmacy’s marketing requires regular reviews. Use this free marketing checklist to get your marketing in top shape. read more
Consumers today want personalized experiences and customized products that they can only get at local businesses. Find out how to capitalize on the shop local movement to grow your independent pharmacy. read more
Dramatically increase the perceived value of your pharmacy. Make your pharmacy look more professional by fixing the most overlooked areas that affect how patients see your business. read more
Your community is full of patients who don’t know they need your independent pharmacy. Yet. Reach these previously unreachable pharmacy patients with the right strategies. read more
Inside: You don’t have to be an advertising master to improve your independent pharmacy advertising. Discover the secrets read more
Inside: You know your pharmacy needs to advertise, but you don’t know how much to spend. Here’s what read more
Patients probably don’t think about consulting with their pharmacist about a new diet program. Or about the right read more
You know that friend who’s always telling jokes that no one ever laughs at? Sometimes, advertisements can be read more
Inside: Get new patients in your doors with these affordable and unexpected pharmacy advertising ideas for independent pharmacies. Reaching read more
Do you know what makes your pharmacy unique? Of course you do. It’s why your pharmacy differs from read more
Are you advertising where your patients spend most of their time? Adults spend 5.6 hours a day online, read more
How do patients view your pharmacy? Do they think of you as innovative and tech-forward? Reliable and friendly? read more
Like any small business, your pharmacy has a story to tell. Are you sharing it? Customers want to connect with their local businesses on a personal level. When you tell your business’ unique story, your pharmacy becomes more to your patients than just a place to pick up their prescriptions. read more
Marketing and branding are about connecting with patients. And the best way to connect with your patients during read more
Do patients think of your pharmacy as a place to fill their prescriptions? Or, do they think of read more
One in five of your patients gets the flu every year. They know when flu season happens, and read more
Show your pride for running a small business by taking part in Small Business Saturday on Nov. 25, read more
What experience do your patients have at your pharmacy? Maybe they notice your great customer service or your read more
Your community pharmacy likely has a number of regular patients, but when it comes to gaining new patients do you know what makes patients choose your pharmacy—or not? read more
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The business magazine for independent pharmacy
Elements magazine is published quarterly in March, June, September and December.
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