Social media is one of the most powerful marketing tools you should be using for your pharmacy. Your social media accounts, if done correctly, can serve as your online storefront.
You can provide a platform and create content that goes along with your goals. For instance, educate patients and the community, network, and promote your pharmacy. These are easy ways to reach your goals. However, it’s important that you understand how your content will represent your pharmacy online. Listed below are some ideas on what to do and not do when it comes to your pharmacy and social media.
What to DO:
- Make sure everything on your page is perfect. Look at the design. Does it create a good impression? Does it bring about positive feelings that will boost the investment for you and your followers?
- Give yourself plenty of time to create and post high-quality information on your page. Taking your time will allow your content to develop naturally.
- Schedule your posts. This will help you stay consistent with how often you share.
- Keep an eye on your insights, especially platform metrics. You will get essential feedback from your content performance. This includes your reach, engagement, and demographics. Paying attention to information like this can set you up for a successful future
- Learn from your followers by listening. What do they have to say? By really reading and focusing on their comments, questions, and requests, you’ll gain ideas on how to shape the information you provide.
- Allow your audience to choose how they wish to receive information. Appeal to many tastes by varying the content you post. Include such things as text, graphics, photos, and videos.
- Make your marketing message clear by aligning it with your content and the results you wish for.
What NOT to do:
- Steer clear from posting generic content on social media. Instead, it’s time for you to represent! Grab your audience’s attention with eye-catching content, such as high-quality photos, creative graphics, and videos. Post on various social media platforms, such as Facebook, TikTok, and Instagram.
- It’s all the rage when people engage, so don’t ignore your followers. Instead, set aside a little time to respond to their questions or comments.
- Your page should never be unmonitored. You don’t want trolls and bots to target it with inappropriate comments or links that spam your followers. Protect your page, and keep your followers safe by monitoring it regularly.
- If it’s not HIPAA-compliant, don’t post it. Check every piece of information you post, including photos, video backgrounds, or success stories.
- Don’t ignore your pharmacy’s unique qualities. Spotlight more than just your pharmacy’s products and services. Show off your pharmacy staff, too!
Never underestimate the opportunities that social media offers. Use your pharmacy’s social media platform as a marketing tool to expand your reach. Educate the community and bring in more followers, customers, and patients.
A Member-Owned Company Serving Independent Pharmacies
PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy-side of their business. Founded and owned by pharmacists, PBA Health serves independent pharmacies with group purchasing services, wholesaler contract negotiations, proprietary purchasing tools, and more.
An HDA member, PBA Health operates its own NABP-accredited secondary wholesaler with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products — offering the lowest prices in the secondary market.