Marketing

If you don’t use marketing to differentiate your independent community pharmacy from your competitors, you could lose business. Show patients what makes your pharmacy different.

When it comes to marketing your pharmacy, it’s essential to know the customers you’re trying to target. As an independent pharmacy, you might even know their occupations or their kids’…

As a savvy pharmacy business owner, you already know you need marketing for your business to succeed. But are you maximizing your marketing money? If you want to get the…

You know you need to promote your independent community pharmacy on social media. After all, 81 percent of the U.S. population has a social media profile, according to data from…

To be successful, small businesses need to not only attract new customers but also encourage current customers to keep coming back. Your independent community pharmacy has a unique opportunity to…

Why should patients shop at your independent community pharmacy over CVS or Walgreens? Target or Costco? The other independent pharmacy down the street? To you, the reasons may seem obvious.…

Are you making these common pharmacy marketing mistakes? We’ll tell you common marketing mistakes to avoid and how you can easily fix them.

Let’s take a look at your pharmacy’s current social media efforts. Are you posting content consistently? How about engaging with your followers and patients? Because most independent pharmacy owners have…

A recent election has people on edge. You share a political joke about one of the candidates on your pharmacy’s Facebook page. You think it’s funny. Unfortunately, many of your…

Are you looking for new ideas to help you better market your independent community pharmacy? Marketing is a crucial part of attracting new patients and retaining your existing ones. If…