What do you want your independent community pharmacy to be known for? Whether you’d like to build a reputation for your pharmacy as a friendly hometown business or be known…
Marketing
7 Tips to Grow Your Pharmacy’s Email List
As an independent community pharmacist, it’s your job to ensure people know about your business. How are you reaching potential patients? If you’re looking to garner a larger patient base,…
6 Ways to Market Your Pharmacy to Baby Boomers
Are you doing enough to cater your pharmacy to baby boomers? Businesses today seem increasingly dedicated to attracting millennial patients, but it’s important not to let baby boomers fall by…
7 Holiday Marketing Ideas for Your Pharmacy
It’s the most wonderful time of the year—especially for your independent community pharmacy. The holiday season means a spike in sales, as consumers get in the holiday spirit. But, bringing…
6 Tips for a Successful Holiday Direct Mail Campaign
What marketing plans do you have for your pharmacy for the upcoming holiday season? While promoting your business on social media and participating in community events are great ways to…
7 Ways to Promote Your Pharmacy This Thanksgiving
As Thanksgiving approaches, you’re likely getting ready for the holiday. Are you getting your independent community pharmacy ready for Thanksgiving and the coming holiday season, too? Consumers are projected to…
5 Easy Ways to Take Your Pharmacy’s Social Media Up a Notch
Are you doing enough to make your pharmacy’s social media efforts worthwhile? Eighty-seven percent of independent community pharmacies use Facebook and 28 percent use Twitter, according to the 2016 edition…
How to Create a Promotional Piece for Your Pharmacy That Works
How effective was the last promotional piece you handed out to patients? Many promotional materials are boring, contain weak calls-to-action and make unsupported claims, causing them to miss the mark.…
Customized Bags: How to Tailor Your Pharmacy’s Prescription Bags to Bring in More Business
It’s not just what’s in the prescription bag that matters. How it looks matters, too. If you’re handing a generic prescription bag to patients, what does that say about your…
How to Promote National Cholesterol Education Month at Your Pharmacy
Did you know that September is National Cholesterol Education Month? More than 70 million adults have high cholesterol, and only one-third of those adults have the condition under control, according…
A Formula for Pharmacy Marketing Success: Email Marketing + Social Media Engagement
Email marketing and social media go together like peanut butter and jelly. Using email marketing in conjunction with your social media strategy is one of the best ways to increase…
How to Build an Effective Brand for Your Independent Community Pharmacy
What do you want your independent community pharmacy to be known for? Whether you’d like to build a reputation for your pharmacy as a friendly hometown business or be known…
7 Tips to Grow Your Pharmacy’s Email List
As an independent community pharmacist, it’s your job to ensure people know about your business. How are you reaching potential patients? If you’re looking to garner a larger patient base,…
6 Ways to Market Your Pharmacy to Baby Boomers
Are you doing enough to cater your pharmacy to baby boomers? Businesses today seem increasingly dedicated to attracting millennial patients, but it’s important not to let baby boomers fall by…
7 Holiday Marketing Ideas for Your Pharmacy
It’s the most wonderful time of the year—especially for your independent community pharmacy. The holiday season means a spike in sales, as consumers get in the holiday spirit. But, bringing…
6 Tips for a Successful Holiday Direct Mail Campaign
What marketing plans do you have for your pharmacy for the upcoming holiday season? While promoting your business on social media and participating in community events are great ways to…
7 Ways to Promote Your Pharmacy This Thanksgiving
As Thanksgiving approaches, you’re likely getting ready for the holiday. Are you getting your independent community pharmacy ready for Thanksgiving and the coming holiday season, too? Consumers are projected to…
5 Easy Ways to Take Your Pharmacy’s Social Media Up a Notch
Are you doing enough to make your pharmacy’s social media efforts worthwhile? Eighty-seven percent of independent community pharmacies use Facebook and 28 percent use Twitter, according to the 2016 edition…
How to Create a Promotional Piece for Your Pharmacy That Works
How effective was the last promotional piece you handed out to patients? Many promotional materials are boring, contain weak calls-to-action and make unsupported claims, causing them to miss the mark.…
Customized Bags: How to Tailor Your Pharmacy’s Prescription Bags to Bring in More Business
It’s not just what’s in the prescription bag that matters. How it looks matters, too. If you’re handing a generic prescription bag to patients, what does that say about your…
How to Promote National Cholesterol Education Month at Your Pharmacy
Did you know that September is National Cholesterol Education Month? More than 70 million adults have high cholesterol, and only one-third of those adults have the condition under control, according…
A Formula for Pharmacy Marketing Success: Email Marketing + Social Media Engagement
Email marketing and social media go together like peanut butter and jelly. Using email marketing in conjunction with your social media strategy is one of the best ways to increase…