Marketing

Get in the spirit of summer and try these low-cost summer marketing ideas to get more new patients coming through your doors.

Creating social media accounts for your independent community pharmacy may seem like a no-brainer. You know you need to have them and you’re probably already posting on Facebook and Twitter.…

What topics are trending in health and wellness today? Natural and homeopathic remedies. Eating healthy. Stress relief. Gaining more energy. These are just a few of the topics your patients…

May is Melanoma/Skin Cancer Detection and Prevention Month. What better way to promote a national health observance, and educate your patients about the dangers of sunburn and the risk for…

You likely already give your home and business a yearly deep clean in the spring, but don’t forget that your pharmacy’s marketing could benefit from cleaning, too. Your promotions, social…

Counseling patients, dispensing prescriptions and performing health screenings are all daily duties of an independent community pharmacist. Event planning isn’t usually one of them. So, why would an independent community…

Your job as an independent community pharmacist likely has you focusing on dispensing prescriptions, communicating with prescribers and counseling patients. Writing press releases, communicating with the media or consistently updating…

Your pharmacy’s e-newsletter is a unique opportunity for you to reach your patients—through their inboxes. For many patients, your e-newsletter might be the primary way they learn about new services,…

As the owner of an independent community pharmacy, you may pride yourself on greeting your patients by name, remembering their prescriptions and knowing details about their personal lives. Although your…