Marketing

Every business needs to stay in touch with their customers, and your pharmacy is no exception. A newsletter from your pharmacy, whether you send it in the mail or through…

Growth is key to the continued success of your pharmacy, and one of the best ways to spur growth is by gaining new patients. Word-of-mouth referrals are perhaps the best…

Holidays, celebrations and events are great opportunities to promote health—and your pharmacy. They bring in new patients, expand awareness about your pharmacy in the community and connect your pharmacy to…

Can your patients find you on Google? With billions of results for almost any search, it’s possible that your pharmacy doesn’t even show up in patients’ search results. You’ve probably…

A brand is a representation of your pharmacy’s identity, and in today’s fast-moving world of busy lives and constant communication, a strong brand is more important than ever to attract…

It’s cheaper—and easier—to keep a current patient than it is to get a new one. But in order to keep patients coming back to your pharmacy, you have to put…

Offering to personalize the taste of a medication can do more than make your patients more compliant. It can help you engage with your patients by transforming a simple purchase…

The weather is cooling off and you’re removing the sunscreen and aloe vera from your pharmacy’s front-end displays. As you’re readying your pharmacy for the imminent transition to cold and…

Signage outside of your store is the first impression most patients have of your pharmacy, and you want to use it to attract business—not drive it away. Signs that aren’t…

When it comes to marketing your pharmacy, you can do much more than place ads in the newspaper or send out postcards. As an independent community pharmacist, it’s important—and beneficial—to…

There’s one aspect that all events, sales and promotions should have in common—anticipation. It’s often overlooked, but in order to be successful, all of your pharmacy’s events and promotions need…