Your pharmacy likely gets all kinds of patients, from the long-time loyal patient to the first time grab-and-go front-end shopper, and everything in between. Research has shown the most valuable…
Marketing
Women Shoppers: How to Appeal to Women in Your Pharmacy
If you haven’t thought about how to make your pharmacy appeal to women, now is the time. The U.S. Department of Labor estimates that women make 80 percent of health…
5 Promotional Items to Give Out to Patients
Giveaways are a great opportunity to put your brand on something your patients will love—free stuff. These items can help attract people to your pharmacy’s booth at health fairs and…
10 Business Card Do’s and Don’ts
Business cards are an important tool for today’s pharmacy professionals. Despite the current focus on websites and social media, these small pieces of paper are still a cornerstone of networking,…
7 Easy Ways to Build Your Pharmacy’s Brand
Branding isn’t just for large, national chain pharmacies. Creating a brand for your independent community pharmacy is essential. Your brand is basically your reputation. And what’s more valuable than your…
10 Things Pharmacists Need to Understand About Sales and Marketing
Marketing your pharmacy might not always be your biggest concern. Being there for your patients, stocking your front end and expanding your services probably often take priority, leaving your marketing…
5 Smart Marketing Moves for Your Pharmacy
Your independent community pharmacy is all about your patients. Helping them. Improving their lives. Keeping them healthy. That’s why you’re in business. Marketing is all about helping you get those…
5 Strategies to Get New Patients
Growing your pharmacy requires bringing in new patients, but it can be difficult to know where to start. There are many different opportunities available for you to advertise and promote…
How to Get Your Pharmacy in the News
When you see local businesses featured on the evening news, in the local newspaper or on online news sites, you might wonder if your pharmacy can get media attention, too. Placing…
6 Pharmacy Services Patients Don’t Know About
Some of your pharmacy’s greatest strengths might be going unnoticed by your patients.
How to Promote a Medication Synchronization Program
Once you’ve implemented a medication synchronization program at your pharmacy, your next challenge is getting patients to take part. A 2014 survey conducted by the National Community Pharmacists Association (NCPA)…
How to Spot and Get “And One” Customers
Your pharmacy likely gets all kinds of patients, from the long-time loyal patient to the first time grab-and-go front-end shopper, and everything in between. Research has shown the most valuable…
Women Shoppers: How to Appeal to Women in Your Pharmacy
If you haven’t thought about how to make your pharmacy appeal to women, now is the time. The U.S. Department of Labor estimates that women make 80 percent of health…
5 Promotional Items to Give Out to Patients
Giveaways are a great opportunity to put your brand on something your patients will love—free stuff. These items can help attract people to your pharmacy’s booth at health fairs and…
10 Business Card Do’s and Don’ts
Business cards are an important tool for today’s pharmacy professionals. Despite the current focus on websites and social media, these small pieces of paper are still a cornerstone of networking,…
7 Easy Ways to Build Your Pharmacy’s Brand
Branding isn’t just for large, national chain pharmacies. Creating a brand for your independent community pharmacy is essential. Your brand is basically your reputation. And what’s more valuable than your…
10 Things Pharmacists Need to Understand About Sales and Marketing
Marketing your pharmacy might not always be your biggest concern. Being there for your patients, stocking your front end and expanding your services probably often take priority, leaving your marketing…
5 Smart Marketing Moves for Your Pharmacy
Your independent community pharmacy is all about your patients. Helping them. Improving their lives. Keeping them healthy. That’s why you’re in business. Marketing is all about helping you get those…
5 Strategies to Get New Patients
Growing your pharmacy requires bringing in new patients, but it can be difficult to know where to start. There are many different opportunities available for you to advertise and promote…
How to Get Your Pharmacy in the News
When you see local businesses featured on the evening news, in the local newspaper or on online news sites, you might wonder if your pharmacy can get media attention, too. Placing…
6 Pharmacy Services Patients Don’t Know About
Some of your pharmacy’s greatest strengths might be going unnoticed by your patients.
How to Promote a Medication Synchronization Program
Once you’ve implemented a medication synchronization program at your pharmacy, your next challenge is getting patients to take part. A 2014 survey conducted by the National Community Pharmacists Association (NCPA)…