Marketing

When it comes to marketing your pharmacy, you can do much more than place ads in the newspaper or send out postcards. As an independent community pharmacist, it’s important—and beneficial—to…

There’s one aspect that all events, sales and promotions should have in common—anticipation. It’s often overlooked, but in order to be successful, all of your pharmacy’s events and promotions need…

Summer means sunshine, warm weather and an opportunity to promote your pharmacy. Take advantage of the season, and promote your pharmacy’s products and services throughout the summer months. Make a…

Happy patients are loyal patients, and they’re patients who leave your pharmacy excited to share their positive experiences with others. This kind of word-of-mouth advertising can help bring new patients…

Even after weeks of planning and effort, an event or promotion can still fail, leaving you to wonder what went wrong. When events have to be canceled or are poorly…

Your pharmacy likely gets all kinds of patients, from the long-time loyal patient to the first time grab-and-go front-end shopper, and everything in between. Research has shown the most valuable…

If you haven’t thought about how to make your pharmacy appeal to women, now is the time. The U.S. Department of Labor estimates that women make 80 percent of health…

Giveaways are a great opportunity to put your brand on something your patients will love—free stuff. These items can help attract people to your pharmacy’s booth at health fairs and…

Branding isn’t just for large, national chain pharmacies. Creating a brand for your independent community pharmacy is essential. Your brand is basically your reputation. And what’s more valuable than your…

Marketing your pharmacy might not always be your biggest concern. Being there for your patients, stocking your front end and expanding your services probably often take priority, leaving your marketing…