Branding isn’t just for large, national chain pharmacies. Creating a brand for your independent community pharmacy is essential. Your brand is basically your reputation. And what’s more valuable than your…
Marketing
10 Things Pharmacists Need to Understand About Sales and Marketing
Marketing your pharmacy might not always be your biggest concern. Being there for your patients, stocking your front end and expanding your services probably often take priority, leaving your marketing…
5 Smart Marketing Moves for Your Pharmacy
Your independent community pharmacy is all about your patients. Helping them. Improving their lives. Keeping them healthy. That’s why you’re in business. Marketing is all about helping you get those…
5 Strategies to Get New Patients
Growing your pharmacy requires bringing in new patients, but it can be difficult to know where to start. There are many different opportunities available for you to advertise and promote…
How to Get Your Pharmacy in the News
When you see local businesses featured on the evening news, in the local newspaper or on online news sites, you might wonder if your pharmacy can get media attention, too. Placing…
6 Pharmacy Services Patients Don’t Know About
Some of your pharmacy’s greatest strengths might be going unnoticed by your patients.
How to Promote a Medication Synchronization Program
Once you’ve implemented a medication synchronization program at your pharmacy, your next challenge is getting patients to take part. A 2014 survey conducted by the National Community Pharmacists Association (NCPA)…
Word-of-Mouth: Get People to Talk About Your Pharmacy
It’s no secret that word-of-mouth marketing can create buzz about your business. Person-to-person communication is often the most effective way to spread information about stores or brands. A 2013 study…
Help Your Patients Get Healthy This Cold and Flu Season
Cold and flu season is well underway, and your patients might already be experiencing symptoms. Are they giving themselves the care they need to get healthy? Studies show, they’re probably…
5 Ways to Market Immunizations at Your Pharmacy
With back-to-school preparations revving up and flu season just around the corner, now is the time to focus on promoting immunizations at your independent community pharmacy. As a practice that…
5 Steps to Convince Patients to Switch to Your Pharmacy
As an independent community pharmacy, you already offer distinct benefits to patients that big box stores and national chains just can’t match. Promoting these advantages is key not only to…
7 Easy Ways to Build Your Pharmacy’s Brand
Branding isn’t just for large, national chain pharmacies. Creating a brand for your independent community pharmacy is essential. Your brand is basically your reputation. And what’s more valuable than your…
10 Things Pharmacists Need to Understand About Sales and Marketing
Marketing your pharmacy might not always be your biggest concern. Being there for your patients, stocking your front end and expanding your services probably often take priority, leaving your marketing…
5 Smart Marketing Moves for Your Pharmacy
Your independent community pharmacy is all about your patients. Helping them. Improving their lives. Keeping them healthy. That’s why you’re in business. Marketing is all about helping you get those…
5 Strategies to Get New Patients
Growing your pharmacy requires bringing in new patients, but it can be difficult to know where to start. There are many different opportunities available for you to advertise and promote…
How to Get Your Pharmacy in the News
When you see local businesses featured on the evening news, in the local newspaper or on online news sites, you might wonder if your pharmacy can get media attention, too. Placing…
6 Pharmacy Services Patients Don’t Know About
Some of your pharmacy’s greatest strengths might be going unnoticed by your patients.
How to Promote a Medication Synchronization Program
Once you’ve implemented a medication synchronization program at your pharmacy, your next challenge is getting patients to take part. A 2014 survey conducted by the National Community Pharmacists Association (NCPA)…
Word-of-Mouth: Get People to Talk About Your Pharmacy
It’s no secret that word-of-mouth marketing can create buzz about your business. Person-to-person communication is often the most effective way to spread information about stores or brands. A 2013 study…
Help Your Patients Get Healthy This Cold and Flu Season
Cold and flu season is well underway, and your patients might already be experiencing symptoms. Are they giving themselves the care they need to get healthy? Studies show, they’re probably…
5 Ways to Market Immunizations at Your Pharmacy
With back-to-school preparations revving up and flu season just around the corner, now is the time to focus on promoting immunizations at your independent community pharmacy. As a practice that…
5 Steps to Convince Patients to Switch to Your Pharmacy
As an independent community pharmacy, you already offer distinct benefits to patients that big box stores and national chains just can’t match. Promoting these advantages is key not only to…