Marketing

In a world of national chains, mail order, even physician dispensing, you have to make your pharmacy stand out from the competition. That happens through your unique brand.

During a regular day at your pharmacy filling prescriptions, counseling patients and managing your staff, you likely don’t stop to consider what your patients hear when in your store. But,…

Whether you realize it or not, your five senses shape your perceptions. So do your patients’. As a retail business owner, you need to consider how your patients’ senses can…

When your patients think about a pharmacy, they often get a bad taste in their mouths. Downplay those negative feelings by catering to your patients’ sense of taste in positive…

Use scent marketing at your pharmacy to promote positive impressions of your business and keep customers in your store longer.

What your pharmacy looks like says a lot about your business. One glance at your pharmacy and patients will likely determine whether or not they want to fill their prescriptions…

Your senses—sight, hearing, taste, touch and smell—all play a part in emotional connection. They also contribute to how customers feel about businesses, like their local grocery store, a hair salon…

When it comes to marketing your community pharmacy, establishing a strong brand for your business will help leave a positive impression in customers’ minds.

Focusing your pharmacy’s marketing efforts on your best customers—those niche customers in your specific area—is advantageous, but staying familiar with current census trends can also keep your marketing fresh.

As a business owner, you know about planning. You organized a business plan for your community pharmacy when you started. You’ve planned out the most cost effective way to purchase…