Nowadays, taking care of your skin is all the rage. There are products out there for every member of your family, including your pets. There are also many spas that target skin care, providing facials and much more. But what about your pharmacy? If you’ve never considered offering skincare services in your pharmacy, you may be missing out. If done right, these services can be quite profitable.
10 Steps to Incorporate Your Own Skincare Services:
Offer Professional Consultations
As a trained pharmacist, you can offer personalized consultations. However, you can also hire a skincare expert to do the job. With this service, customers can receive recommendations for skincare products based on their skin type, concerns, and goals. You also have the choice of charging a fee for consultations or offering them for free with the purchase of recommended products.
Develop Customized Skincare Plans
After the consult, create customized skincare plans for your clients. Include such things as product recommendations, routines, and follow-up appointments. Be sure to charge for the service and any additional products that are required.
Offer Facials and Treatments
Facial treatments and skincare procedures are often offered in pharmacies. This includes non-invasive treatments such as facials, chemical peels, microdermabrasion, and more. You can charge per treatment or offer package deals. It’s completely up to you.
Sell High-Quality Skincare Products
Offer a wide range of skincare products, including high-quality brands. Include both prescription and over-the-counter (OTC) products, and offer competitive prices. You can generate profits from your product sales, especially if customers trust your staff’s expertise.
Create Your Own Brand
Have you considered creating your own line of skincare products or collaborating with local skincare brands? If not, what are you waiting for? This can be a unique selling point for your pharmacy, and it can generate higher profit margins.
Set Up an Online Shop
Create an online store to reach a wider audience. Offer consultations and product recommendations through online chat or telehealth services. This can grow your customer reach beyond your physical location.
Host Skincare Workshops
Have fun with your skincare services by hosting workshops or seminars on topics related to skin care. You may want to charge an entry fee; but then again, you may decide to offer these for free to draw in new customers. Workshops are great because they not only showcase the products you sell, but also your expertise.
Offer Membership Programs
Have you ever thought about offering a skincare membership program? This type of program provides discounts, special access, and regular check-ups for your customers. Plus, it’s a great way to ensure a steady stream of income from your loyal customers.
Attract New Customers by Promoting
If you want more customers, you have to market and promote your products. Don’t be afraid to invest in marketing. Advertise your skincare brand, any upcoming workshops, and what products you sell. Utilize social media, email marketing, and local advertising to create awareness of your skincare services.
Offer Superb Customer Service
For long-term profitability, it’s essential to provide excellent customer service and build trust with your customers. When customers are satisfied, they’ll return to your store and refer their friends and families.
During the beginning stages of offering skincare services in your pharmacy, be sure to comply with any regulations related to skincare services and products. It’s also important to keep your staff well-trained and up to date on skincare trends and treatments. By building a strong reputation for expertise and customer satisfaction, you’ll help ensure the profitability of your skincare services.
A Member-Owned Company Serving Independent Pharmacies
PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy-side of their business. Founded and run by pharmacists, PBA Health serves independent pharmacies with group purchasing services, wholesaler contract negotiations, proprietary purchasing tools, and more.
An HDA member, PBA Health operates its own NABP-accredited warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products — offering the lowest prices in the secondary market.
