October 12, 2017
Prescriptions make up most of your pharmacy’s profits.
So, more scripts means more money.
Even adding a single patient’s prescription for a chronic condition like diabetes could result in thousands of dollars in additional revenue every year.
But that’s easier said than done. Prescribers and patients control where they fill scripts. And national chain pharmacies lure them in at every street corner.
Regardless of your competition, you can increase pharmacy script count and boost profits with the right strategies.
The more patients you serve, the more prescriptions you’ll fill.
It’s that simple.
What’s not so simple is actually getting new patients. But you can try these proven strategies that work.
Physicians are one of patients’ most trusted sources of healthcare information. (Just behind pharmacists.) And, they write the prescriptions. So, if physicians refer patients, you can increase your pharmacy’s script count.
Ways to get referrals from physicians include:
Referrals are the most effective way to get new business. If you gain your patients’ trust, you can gain their friends and family’s trust.
Ways to increase patient referrals include:
Patients who use another pharmacy for their prescriptions are ripe for recruitment.
They already fill prescriptions. And, many of those patients haven’t experienced the personal care of an independent pharmacy.
Fish those patients from the chains and hook them to your pharmacy for life.
Strategies to encourage patients to try your pharmacy include:
(Be careful about offering rewards specifically for transferring prescriptions. Many states ban this practice.)
How will people come to your pharmacy if they’ve never heard of it?
In a market dominated by national chain pharmacies, marketing your independent pharmacy matters more than ever.
Attract new patients to boost your script count by investing in pharmacy marketing instead of putting it on the back burner.
If you want patients to fill their prescriptions at your pharmacy, you have to stand out.
Marketing helps shine a light on what you do differently, but you can’t market something you don’t have.
You can boost your pharmacy’s script count through your current patients.
Because patient loyalty translates to prescription volume.
Use these strategies to pick up business with your current patients.
You can’t grow your script count if you’re losing patients.
Keep your patients happy and they’ll keep their prescriptions at your pharmacy.
Patients care about service. The impression and feelings they leave with largely determine whether they’ll keep filling their prescriptions at your pharmacy.
Up your customer service game and you can see big results.
Even small changes matter. For example, a simple change of language could help your business succeed.
Give your staff specific, tangible goals rather vague, overarching ones to foster great customer service. For example, teach them to “empathize with each patient” or “make them feel comfortable in the store” rather than “achieve great customer service.”
Many patients struggle with adherence. And when they aren’t adherent, your pharmacy misses out on refills.
Here’s how you can help patients stay adherent to boost your script count:
If you provide medication consultations with your adherence services, make sure patients fill all of their prescriptions with your pharmacy. When patients use multiple pharmacies, you miss out on those scripts. And, it jeopardizes patients’ health.
Many patients continue to take their prescriptions after they expire.
When they do that, they aren’t refilling their prescriptions on time at your pharmacy.
Remind your patients of the dangers of consuming expired drugs and encourage them to refill their prescriptions on time.
Many patients stop refilling their prescriptions or don’t fill their prescriptions at all because of the expense.
If you help patients save money on their needed prescriptions, you can boost your pharmacy’s script volume and improve patients’ health.
Ways to help patients save money on prescriptions:
Get more patients and more from your patients to increase your pharmacy’s script count.
PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy side of their business. The company is an independently owned pharmacy services organization based in Kansas City, Mo., that serves independent pharmacies with group purchasing services, expert contract negotiations, distribution services, and more.
PBA Health, an HDA member, operates its own VAWD-certified warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products.
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